Market Research

Your decision to start or expand a business should be an informed one, but it is often difficult to know where to begin. To start up or scale your business, you need to know your existing and potential customers, your competitors and the economic climate of your marketplace.

Our team is highly specialized in the process of gathering and analyzing consumer and economic data to help you understand which products and services your customers want and how to differentiate your business from competitors. This service is specifically aimed at providing data and statistics to help you make knowledgeable decisions about starting, growing and managing your business.

Furthermore, you need to ensure that such information is timely and permits you to develop action plans based on reducing your business risks while identifying sales and opportunities. Our research will help you:

  • Understand your geographic market
  • Prioritize market entry
  • Find your best customer base and prospect
  • Determine expansion and growth capacity
  • Identify direct and indirect competitors
  • Detect competitors in relation to you and your customer
  • Establish sales/service territories
  • Spot industry trends - threats and opportunities
  • Recognize potential customers
  • Segment your customer base

Global Business Union helps you locate, gather and screen data about businesses, industries and economic conditions that will affect your business outlook.

Our experienced team of marketing and research analysts will provide relevant results to help you assess:


Once the market has been identified, we analyze the specific final users of the product or service. Precise data collection and customer segmentation allow us to better understand their needs and tastes, develop a specific marketing campaign to successfully reach the target market and better forecast short- and long-term demand.


In this phase, we analyze overall market conditions. This includes pinpointing the size of the market, potential barriers to entry, growth or contraction trends, new technologies or macro changes that can affect profitability, channels of distribution and so on.


It is imperative to understand how existing competitors work and what their competencies are. We help our clients identify existing or emerging competitors. Competitive analysis is useful for keeping you one step ahead. By tracking competitors and following industry trends, we are able to predict competitor moves and advise you on a sustainable strategy for your business.

Opportunities and risks

GBU understands that it is essential to have a clear vision of what business' opportunities are available. We help the business by providing services in identifying and realizing the most out of each opportunity, leveraging the existing strengths of the company, minimizing the weaknesses and trying to avoid the risks.

Competitive & Industry Market Research
  • Understand Your Market
  • Prioritize Market Entry
  • Find Your Customer Base
  • Determine Growth Capacity
  • Identify Competitors
  • Establish Territories
  • Spot Industry Trends
  • Recognize Potential Customers
  • Segment Customer Base
Work with a Business Consultant


Have questions about a specific Global Business Union service? Whatever your inquiry, you can contact us.

Market Research for Business Decisions


Information is the key to good business decisions. Learn all about your customers and marketplace.