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Market Strategies

Another valuable service that Global Business Union offers to its clients is its expertise in marketing strategies applied to the promotion and distribution of goods and services. We assist entrepreneurs and managers of start-up and mid sized companies to study, evaluate and implement the best marketing strategy in order to improve the exposure and the market share of the company. Whether you need your current strategy reviewed and improved or you need a new strategy as part of a new business plan, our experts will provide you with the best options for your situation.

"From reviewing current strategies to creating new, our experts can help".

The development of a marketing strategy is usually divided into five general aspects:

Customer Analysis: Once the market in which the company wants to operate has been identified, we analyze the specific final users of the product or service. Precise data gathering and segmentation of the customers allows companies to better understand their needs, tastes and behavior. We than analyze the data in order to develop a specific marketing campaign to successfully hit the target market and to better foresee the future demand in the short and long term.

Product Development: With the rapid improvement of technologies and materials the life cycle of products is getting shorter. In order to keep up and remain a top player in the market, a company needs to constantly improve existing products and develop new ones. For small companies, this could be especially difficult to invest in R&D. Global Business Union offers professional technical consulting on how to improve products and services in order to continuously satisfy and attract customers.

Pricing: Global Business Union assists its clients by setting the correct price for their products and services. Pricing is one of the most important elements of the marketing mix and it is often seen as an indicator of the quality of the product. Basing the decision on benchmarks of the industry and revenue expectations we help the client to find the right price strategy to attract customers and at the same time maximize the margin on sales.

Branding: Especially for a start-up company that is looking to enter a new market, it is fundamental to build and develop a strong brand. The brand will soon become the link between the values of the company and the customers. A strong brand means customer fidelity, low costs of customer retention and a good reputation. Global Business Union assists its clients how to develop a step by step branding strategy to achieve these results.

Sales and Distribution: A good brand and product it is not enough if you can not reach the customers. Developing a good network of sales representatives, agents, distributors, wholesalers and dealers can be a tough task especially for small companies and start-ups. Even if you need to export your product, Global Business Union is able to assist you by creating an efficient sales network and managing your distribution channels with the aim of increasing the market share and improving the overall service offered.

Market Strategies
  • Customer Analysis
  • Product Development
  • Pricing
  • Branding
  • Sales and Distribution
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