Market & Research

Your decision to start or expand a business should be informed, but it is often difficult to know where to begin. To start up or expand your business, you need to study every aspect of your existing and potential customers, your competitors, and the economic conditions of your marketplace.

Our team is highly specialized in the process of gathering and analyzing consumer and economic data to help you understand which products and services your customers want, and how to differentiate your business from competitors. This service is specifically aimed to provide data and statistics to help you make knowledgeable decisions about starting, growing and managing your business.

Furthermore you need to ensure that such information is timely and permits you to develop action plans based on reducing your business risks while identifying sales and opportunities.

  • Understand your geographic market
  • Prioritize market entry
  • Find your best customer base and prospect
  • Determine expansion and growth capacity
  • Identify direct and indirect competitors
  • Detect competitors in relation to you and your customer
  • Establish sales/service territories
  • Spot industry trends - threats and opportunities
  • Recognize potential customers
  • Segment your customer base

Global Business Union helps you identify, gather and, screen data and information about businesses, industries and economic conditions that can aid in conducting market research.

Global Business Union has an experienced team of marketing and research analysts to assist you in gathering specific data in order to understand:


Once the market has been identified, we analyze the specific final users of the product or service. Precise data gathering and segmentation of the customers allows us to better understand their needs and tastes, to develop a specific marketing campaign to successfully hit the target market and to better foresee the future demand in the short and long term.


In this phase, we analyze the general condition of the market in which the company is operating or wants to enter. This means identifying the size of the market, potential barriers, the trend of growth or contraction, new technologies or macro changes that can affect its profitability, channels of distribution and so on.


We help our clients identify and study existing or potentially emerging competitors. It is fundamental to fully understand how the existing competitors work, who are the companies indirectly related to the industry and who could be a strategic partner. This knowledge is necessary to develop a sustainable strategy that will allow you to stay ahead of competitors or to coexist with them.

Opportunities and risks

It is always important to have a clear vision of what a business's opportunities are. A successful manager or entrepreneur must be able to get the most out of each opportunity, exploiting the existing strengths of the company, minimizing the weaknesses and trying to avoid the risks.

Market Research
  • Understand Your Market
  • Prioritize Market Entry
  • Find Your Customer Base
  • Determine Growth Capacity
  • Identify Competitors
  • Establish Territories
  • Spot Industry Trends
  • Recognize Potential Customers
  • Segment Customer Base


Have questions about a specific Global Business Union service? Whatever your inquiry, you can contact us.



Information is the key to good business decisions. Learn all about your customers and marketplace.