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MEASURING & MANAGING CORPORATE SUSTAINABILITY ISS2011

| Posted by admin on May 15, 2011 |

Master & Corsi

Summer in New York

Aperte le iscrizioni alla International School 2011

Con l’avvicinarsi dell’estate, si iniziano già a programmare le prime vacanze studio. Proprio ieri è stata presentata la terza edizione della International Summer School, a Palazzo Murena dell’Università di Perugia. Il progetto è organizzato dall’Università degli Studi di Perugia, con la collaborazione del Polytechnic Institute della New York University, e prevede una settimana di seminari e incontri che si svolgeranno a New York, dal 23 al 30 luglio 2011. Il tema scelto per quest’anno è la “sostenibilità aziendale”, trattata attraverso l’analisi di più prospettive: dalle strategie finanziarie di azienda al marketing del prodotto, dalle operazioni di contabilità al reporting. Agli incontri interverranno i docenti di NYU Poly, NYU Stern Business School, Rutgers e Gonzaga University e delle Università di Perugia, Bari, Genova e Napoli Parthenope. Si aggiungeranno, poi, anche le testimonianze di dirigenti di grandi multinazionali: GRI, Avon Products Inc., Rockefeller Financials, la Banca Mondiale, Fenton, Capaccio Environmental Engineering Inc., Skywater, Corporate Sustainability Inc.

E per chi vorrà proseguire l’esperienza internazionale nel mese di agosto, una volta terminato il corso, ci sarà quest’anno una novità: si tratta della internship aziendale in California, che offrirà la possibilità di uno stage nella Global Business Union di San Diego ad un massimo di 6 iscritti, per un costo totale di 1.150 euro con alloggio incluso. Le iscrizioni sono già aperte e si rivolgono ai laureandi, laureati e dottorandi di tutti gli atenei e, inoltre, al personale impiegato nelle grandi aziende e multinazionali. I posti disponibili sono 45 e i tempi di iscrizione, insieme ai costi, variano a seconda della richiesta o meno dell’alloggio. Per chi vorrà richiedere l’alloggio la scadenza di iscrizione è il 30 aprile e il costo di 1.250 euro; per registrarsi senza richiesta di alloggio, invece, la data ultima è il 30 giugno e il costo di 850 euro.

Per maggiori informazioni: www.iss2011.com o contattare info@iss2011.com

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“Imprenditori da Zero”

| Posted by admin on November 17, 2010 |

   

 Venerdì 

26 Novembre 

Ore 16 

Sala Conferenze 

Camera di Commercio 

Terni  

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Internazionalizzazione PMI

| Posted by admin on |

 Seminario Global Business Union

Il moderno scenario competitivo è stato fortemente condizionato dai processi di globalizzazione e dalle nuove e crescenti forze provenienti dalle economie emergenti, portando continui cambiamenti e innovazioni sui mercati. Il seminario e’ diretto ad illustrare il confronto globale che spinge le piccole e medie imprese (PMI) a cercare differenti approcci al mercato e in talecontesto l’internazionalizzazione per garantire loro una certa continuità nel tempo.PFD Seminario

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Entrepreneurship Basics

| Posted by admin on August 13, 2010 |

Entrepreneurship Basics

Entrepreneurship may be one the trendiest buzzwords these days, but it takes a lot more than a causal interest in making money to be successful – it takes drive, determination, and sacrifice, not to mention a solid business plan.  While becoming your own boss can offer many benefits, you need to have some solid business skills and enough capital to keep things moving.  You also have to have the correct personality profile to be able to see it through even when the odds are against you.

Before you jump into starting a new business, it is imperative that you do some serious introspection to decide if this is something you are prepared to take on.   Ask yourself honestly if you have what it takes, weighing the real risks and benefits of starting a new business.  Here are a few of the most critical ingredients for starting a business on your own.

A business idea you’re passionate about

Above all else, you must love your business idea and be willing to work arduously s to bring it to fruition.  Is this something you’re willing to invest significant time and energy into?  Be prepared to put in strenuous hours to help your business take off.  It is crucial to have an idea that you believe in enough to make it worth the sacrifice that you will have to make to realize your dream.

A willingness to accept financial risk

Starting a business from the ground up can provide financial stability in the long-run, but in the short-run can be extremely stressful.  What is your risk tolerance?  You may have to drastically scale back your lifestyle while you are getting your business off the ground.   This could mean a no-frills attitude for months or even years.   Many new business owners don’t even pay themselves a salary in the beginning, preferring to funnel that money back into making the business take life.  Furthermore, you must be willing to dedicate the time to make your plan successful even in a down economy or when your sales are low.

Business management skills broader than just your area of interest

Being in business for yourself means taking charge of all the tasks related to the business, not just your specialization.  That means everything from keeping the books to marketing to managing people.   You will have to invest the time to cultivate these skills properly.  Lastly, don’t assume that because you are an expert in one area, you know how to manage people.

Adaptability

Becoming an entrepreneur is in many ways a double-edge sword: you get to devise your own strategy and you don’t answer to anyone, but on the other hand, you are forging your own path and there is no one to tell you how to do it.  This means you have to be humble and willing to learn from your mistakes.  It also means having flexibility and adaptability to roll with the punches and constantly retool your strategy according to new challenges.

Persuasive nature

As a self-starter, it’s crucial to be able to convince others of the value of your business.  You must be confident in your product or service and be able to convey that to customers or clients.  Your conviction must also be able to create trust in your employees and motivate them to stay.  Finally, if you are seeking investment, you must have the ability to persuasively argue your case for why someone should invest her/her funds in your company.

Competent partner that complements your style

If you decide not to go it alone, one of the most important elements that can make or break your business is your choice of a partner.   If you can collaborate with someone with the same work ethic and vision for the company, you will be better poised to reach your goals more quickly.  A partner who complements your skills can be a tremendous asset, filling in the gaps where you don’t have the knowledge or don’t want to be involved.   However, a poorly chosen partner can be a cancer for your business, so make sure you carefully consider before bringing anybody else on board.

All in all, entrepreneurship can be an extremely exciting career path- you face constant challenges but you have the chance to better control your professional life.   Make sure that you know what you are getting into.  Once you take off the rose-colored glasses, you will be better equipped to make the right decision for you.

Filed Under: Business Planning and Success   Tags: | | | |    1 Comment

Conducting Business Abroad

| Posted by admin on July 3, 2010 |

The meeting began unassumingly – a handful of international managers sitting down for a business lunch to hash out a deal with potential investors from the Middle East.  Soon, though, it became clear that some of the guests had brought to the table an unexpected recipe of two parts swagger, one part intimidation and a generous dose of posturing.   

One executive present at the meeting recounts how the other party purposely dragged the meeting out for over 5 hours, harangued other negotiators over the most negligible minutiae, was appallingly condescending to the restaurant waitstaff, and routinely smashed his fist violently onto the table, startling other diners.  “That was one of our toughest cases,” the executive recalls.  “Individual personalities always come into play, but part of it is just how they conduct business.   The histrionics are par for the course and are not considered bad faith.  But for us, it’s really shocking.” 

So what are internationally minded managers to do when confronted with such a scenario?  How can they gracefully handle the complex situations that arise in international business?  And most fundamentally, what are the characteristics necessary for an entrepreneur or exec to keep in mind when launching a new project abroad?

Doing Business in a flat world

The globalized marketplace is here to stay.  As growth rates in emerging markets outpace those of a number of established markets, many eyes are turning abroad seeking profits by serving the growing middle classes gobbling up everything from gadgets and gizmos to the glittering cachet of namebrand notoriety.  

In this context, many internationally minded executives and entrepreneurs know they need step into developing markets as a way to scale their business or start a new venture in a locale with a promising growth rates.  However, savvy managers also know that there is no one-size-fits-all strategy for exporting an existing business.  There are a number of things that international entrepreneurs and seasoned execs alike can do to increase the odds of success in a foreign venture.

Overcoming international barriers

One crucial factor is awareness, both of self and of others.  Here awareness of self means being cognizant of one’s own cultural programming and how that can affect interpretations of others’ behavior, e.g. having the perceptiveness to see other cultures without assigning mismatched meanings.   This goes beyond being merely accepting or tolerant of other cultures to being knowledgeable about them and the historical, social, political and cultural panorama that will shape business interactions in the proposed country of business transaction.   True multiculturalism will be an asset to anyone wanting to conduct business abroad. 

Despite the widespread use of English in global commerce, the mastery of foreign languages will also be tremendously useful for conducting business in the host country.  Not only does it facilitate communication and allows for more nuanced understandings, but it allows business professionals to get closer to understanding the ethos of a people, which affects why they purchase a certain product or service.  It is also a way of demonstrating cultural competency and respect toward the local culture.     

Flexibility and adaptability are also crucial.  Entrepreneurs are known for their confidence but must be modest and able to gracefully navigate situations that aren’t clear cut.  It is useful to know that some cultures, such as Mediterranean countries, have much higher tolerance for uncertainty, whereas others such as Germany rank high on uncertainty avoidance.  Being comfortable in ambiguous situations will make the entrepreneur infinitely more successful.   For example, some cultures value punctuality and lateness can signal disrespect for others’ time, whereas in some cultures, it is customary for higher ranked bosses to arrive later to the meeting.  Similarly, in some cultures business meetings can include small talk or banter before meandering back “on topic.”  Being flexible will allow people conducting business in other countries to recognize and accept these differences rather than seeing them as a roadblock to getting things done quickly.

All in all, entrepreneurs must incorporate a variety of skills when they transplant their business to a new market.  But most of all, they need to bring with them a multicultural outlook and the willingness to be flexible.

Global Business Union Team

http://www.globalbusinessunion.com

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